DYM Medical Center
Full website redesign for a Japanese healthcare provider in Vietnam. Streamlined the patient journey, improved conversion rates, and unified the brand experience across 5 clinic locations.
Technology moves fast, and the digital landscape is always changing. But my goal remains simple: to make sense of the noise and design with real purpose.
I focus on understanding human behavior rather than just chasing trends. My process is built on rapid exploration, bold prototyping, and crafting seamless digital experiences.
At the end of the day, good design should be clean, clear, and fun to use. That's what I bring to every product I make.
Methodology
Think sharp. Design fast. Ship clean. A tight loop that gets things done.
Deep dive into user needs, business goals, and competitive landscape.
Strip away complexity. Focus on what truly matters to the user.
Rapid wireframing, visual design, and interactive prototyping.
User testing, stakeholder review, and data-driven iteration.
Pixel-perfect handoff, launch support, and conversion tracking.
Selected Works
A curated collection of digital experiences built at the intersection of design, technology, and user empathy.
Full website redesign for a Japanese healthcare provider in Vietnam. Streamlined the patient journey, improved conversion rates, and unified the brand experience across 5 clinic locations.
Redesigned the digital presence of a premium coastal resort. Focused on storytelling through immersive visuals, seamless booking flows, and mobile-first design to boost direct reservations.
Designed the community platform for Ho Chi Minh City's Figma design community. Created a vibrant visual identity and event-driven website that brings local designers together.
A comprehensive UX case study for Ho Chi Minh City's first metro system. Designed an intuitive wayfinding app with real-time tracking, fare estimation, and accessibility-first navigation.
Let's Connect
Whether you need a full product redesign, a landing page that converts, or a brand new digital experience — I'm here to help. Let's talk.